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Creativity is an essential part of the Israeli Initiative. Those who have already been exposed to its content – and the number of subscribers to our newsletter has already crossed the 10,000 mark – know that it is possible to think outside the box about the conflict in the Middle East, not via the worn-out and failed formulas of 'Two states for two people'. We are proud that our creativity is also being revealed in the Initiative's advertising methods. Within the first five days of the video clip's posting on YouTube, it reached seventh place within YouTube's weekly ratings and was viewed by more than 12,000 people within this period. This is especially impressive because it was achieved during a particularly crowded week in terms of the American electoral system. The Last Fanatic has received extensive media coverage, among others by Israeli Channel 2 News, SKY News, The International Herald Tribune, The Jerusalem Post and on the Metacafe website.
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